Marketing Your Reiki Practice

Article by Deborah Lloyd, Reiki Master

The combination of energy healing work and marketing: Can you think of any two things that are more opposite in nature? Can one person learn to become comfortable with these two totally, non-related concepts? Is it possible to be successful at both? The answers to these three questions are no, yes, and yes!

To market a business well, a person must be somewhat analytical, strategic and assertive. Many healing workers do not identify with these characteristics. But, the reality is this: we have to put ourselves “out there” for people to learn about Reiki and find our practices, in order for them to experience a Reiki session. The real purpose of marketing is to provide information in a way that creates curiosity and desire to buy a product or use a service. Reiki practitioners provide a unique service. If we truly believe we have something special and healing to give others, we must find ways to inform people in our communities.

We can use Reiki to assist us in developing this comfort level. Many energy workers have quiet, introspective personalities. Let us not forget one of the main healing aspects of Reiki is to create balance in our personalities. Reiki can go to the root source of specific aspects of who we are at this point in time. And, we can become more vocal and extroverted.

Let’s look at this case study. The underlying reason why Julie, a Reiki practitioner, is reticent in telling others about her new practice is that she had a previous business failure. She thinks some of her family members and friends will probably not support this new venture. She is not aware of how her thoughts are sabotaging the possible success of her new practice. She does not realize how she exudes lack of confidence with the few clients she has. She decided to barter a few sessions with another Reiki practitioner who was able to detect the depletion of energies in Julie’s lower three chakras. During each session, these energies increased, building more awareness and confidence within Julie’s being. Soon, she felt more confident and wanted to find ways to share Reiki with others, to assist them in their healing – just as she found healing.

Sharing our own healing stories is one of the best ways we can market our practices! It is also appropriate to share the healing stories of clients. In order to keep confidentiality, you can ask permission from your clients to share their experiences. Or, you can change inconsequential details to “hide” the identity of a client.

Depending on your comfort level, here are some ways you can share these healing stories:

• Write articles for your local newspaper or magazines.
• Use social media – business website, facebook, blogs, twitter, etc.
• Give presentations at community centers, local libraries, etc.
• Become a vendor at festivals, sharing your story as appropriate.
• Be creative!

Keeping the main goal in mind is always helpful when we approach the topic of marketing. We cannot expect people to find us, if we put little effort into this vital aspect of our practices. Helping others to find healing in their lives will only happen when they know what Reiki is, and that Reiki is available to them, in their own community.

Many blessings on your marketing efforts.

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Deborah Lloyd is a Usui and Karuna Reiki® Master and certified holistic therapy practitioner, providing Distant Reiki sessions and training in Asheville, NC. Deborah is the author of two books, 22 Messages from the Archangels; and, Believe and it is True: A Story of Healing and Life Lessons. She is also one of the co-authors of Reiki 101: 101 Answers for Your Reiki Questions. Reach Deborah at [email protected] and on Facebook at Deb Lloyd Healing.