Article by Tracy Morrow
While traditional forms of advertising can help you build your Reiki practice into a viable business, adding the right type of social media marketing can further boost your client list in ways that no other marketing can offer. This type of publicizing is very affordable. It also offers many free resources to easily network and attract new people that will want to learn more about the services you offer.
There are many social media networks to choose from. The ones that will work the best for you will depend on your ideal client. For instance, to target professionals for services such as offering Reiki for stress management, LinkedIn is ideal. Reiki for women’s health on the other hand would do better through Pinterest.
Twitter and Facebook are important social media sites to build a presence at as well. In fact, Facebook is so important to create a presence on, for instance, that 80% of people polled in a recent marketing study said that they would not trust a business that they could not find on Facebook. In this light, having an established social media presence is an important way to build conviction with potential clients.
When you have chosen which social media sites you want to focus on, use the same logo, colors and other branding elements that you have on your website in order to gain familiarity and further enhance your brand image. Then, and this is crucial, consider your social media pages as a networking party. Imagine being the host or hostess of a worldwide party. You will want to be entertaining and engaging.
As you can imagine, at a party, you would not walk up to every person and try to sell them your services. In the same light, do not post advertisements on your page or others. The whole point is to build relationships and then, perhaps one out fifteen posts, you can casually mention if you have something to offer for free. For instance, “I am happy to gift anyone with a free Reiki session, please contact me for details”. Do you see how this is an invitation and not an advertisement?
Also, the same as a networking party, you will want to invite people who are going to be most likely to be interested in the topics at hand, and not necessarily always Reiki. Instead, consider appealing to those who are your ideal client. For example, those who want to find peace in life and alleviate themselves from stress symptoms. Inviting the whole world would not be advisable because not everyone will have an interest and will not be willing to engage with you.
Keep posts on your page relevant, yet interesting. An example would be if you offer Reiki to those recovering from surgery, you might post information about the latest surgical and recovery news. It does not all have to be Reiki related, but should be related to what clients you want to most appeal to.
Do your best to post often, but not to the point that you annoy your followers. A good rule of thumb is to try to create six relevant posts, whether it is news, pictures or other interesting offerings, six times per day, at different times throughout the day. On many social media sites, you can schedule these posts to show up when you think most of your followers will be available to see them.
Finally, link your website and social media sites together so when you post once, it will show up at all your pages. This will save you time and will also help gain new followers who visit your website and want to Like or share information on their favorite social media site.
There is a place for advertising on social media and those are affordable and appropriate advertising venues. For the best results, advertise whatever you are offering for free because people will still need to get to know you a little better before making a purchase and that will serve as an appropriate introduction.
With a little bit of time and strategy, you will find that social media marketing will quickly become an integral activity that will help you gain new clients, engage with current clients and keep your Reiki practice alive and thriving.
If you found this article helpful, you may also find use of the series:
The Business of Reiki: The Benefits of Specializing
The Business of Reiki: Importance of Branding
The Business of Reiki: Creating Stellar Online and Offline Marketing
The Business of Reiki: Reputation Management
The Business of Reiki: Using Incentives to Build Your Practice
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In passionate pursuit of timeless living, Tracy Morrow is an NLP Master Practitioner, Certified Meditation Teacher, Certified Reiki Master Teacher, Trainer and Writer. Tireless in her commitment to service, she is currently invested in helping create better lives by opening minds and resources in order to improve wellness and recovery for families living with behavioral health challenges. You can find more about Tracy at Inspir3.com