Article by Tracy Morrow
As a Reiki practitioner, it may be your goal to heal the world. Surely, Reiki is available to everyone regardless of age, race, culture, and belief system. While offering your services to as many people, animals and plants as possible is a commendable goal, there are distinct benefits when you choose to specialize your services. For instance, you may choose to offer “Reiki for Chronic Pain”, “Reiki for Addiction Recovery”, “Reiki for Couples”, or whatever else may resonate most deeply for you.
Specializing your Reiki services allows you to become more competitive in the marketplace. While there are many Reiki practitioners that only offer general services, it can be almost impossible to stand out as a viable choice, especially if you are in a larger city. However, if you are marketing your services as “Reiki for Reaching Goals”, or “Reiki for Grief”, then you will automatically set yourself apart and attract the type of clients you feel you can relate to on more profound levels.
As a specialist, you will know better who is going to be the most likely to want your services. This will allow you to build your branding based around what is most appealing to your chosen demographic. You will also be able to use the type of messages and calls to action that will help you speak more intimately with your potential clients. For instance, if you specialize in “Reiki for Addiction Recovery”, you can talk about the specific pain points that only someone who is struggling with addiction could relate to, and how Reiki can help overcome these challenges.
The return on investment for marketing and advertising increases significantly when you know where to advertise your specialized services. Consider how placing an ad for a free consultation in your local Parents magazine for “Reiki for Postpartum Depression” would get quite a few more calls than a generic ad in the local newspaper that may or may not be seen by someone who could benefit from your services.
Additionally, potential new clients who use Google to search for local services may find your Reiki practice simply by searching for relief for their specific issue. This will help you gain new clients who had never considered Reiki until they saw it could help them with their particular need. This way, instead of only being searched for by a small percentage of people who are aware of the benefits of Reiki, you can be found by a larger percentage of people in order to educate them about what Reiki is and how it will help them.
When you specialize your Reiki services, you have a much greater potential to network and create partnerships with related businesses. This will allow you to organically build your business and further the outreach of educational opportunities. For instance, if you specialize in “Reiki for Pets”, you could partner with a variety of pet businesses in ways that would be mutually beneficial.
Creating a variety of value added packages for clients to choose from can help offer innovative ways to keep clients engaged with your services. Value added packages could be something you create on your own, or with other professionals who would be of benefit to your particular demographic. For instance, pairing “Reiki for Weight Loss” along with consultation with a physical trainer or nutritionist could be of great value for someone who would like to shed excess pounds.
As you can see, there are a number of benefits available when choosing to specialize your Reiki services. Specializing will increase the opportunity to educate others on the benefits of Reiki, help you reach your ideal client base, reduce marketing costs, and gain exciting new partnership opportunities. Starting with one specialty and fully developing it would be the best place to begin.
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In passionate pursuit of timeless living, Tracy Morrow is an NLP Master Practitioner, Certified Meditation Teacher, Certified Reiki Master Teacher, Trainer and Writer. Tireless in her commitment to service, she is currently invested in helping create better lives by opening minds and resources in order to improve wellness and recovery for families living with behavioral health challenges. You can find more about Tracy at omlifelab.com