Article by Deborah Lloyd, Reiki Master
Working as a Reiki practitioner as your primary source of income is certainly a viable possibility. But, it does not happen only with good intentions and positive thoughts – although these are necessary components. It requires careful planning, effective marketing and community networking. A thorough understanding of what it takes to build a private practice – whether you are a marriage counselor, a massage therapist, or a Reiki practitioner – is essential. Just putting out a shingle does not work anymore.
The first question to ask yourself is if you are truly committed to developing a private practice business. Do you believe it is your life purpose? Are you committed to living the Reiki ideals? Are you willing to take a parttime job to provide some income while you build your business? Do you have the financial discipline to set aside money when you have a busy month, to help pay expenses during the slower months? Are you ready to do the constant work it takes to keep new referrals coming through your door?
If your answer to each of these questions is “yes,” let’s look at ways to build a successful Reiki practice. What many Reiki practitioners have found is that it is difficult to build a practice by offering Reiki sessions only. Adding other modalities, such as aromatherapy, crystal healing, color therapy, or others will attract more clients. Become creative in how you can combine various modalities. Some of the other modalities, such as aromatherapy, lend themselves to selling essential oils and other products needed to practice the modality. Or, if you already offer other forms of holistic healing, educate your clients in how Reiki will make other methods more effective.
If you are not a Reiki Master already, consider becoming one. If you are trying to build a practice at the Reiki II level, remember potential clients may choose the person with the higher levels of training. As a Master, you can also offer Reiki trainings which can be a good source of income, as well as another positive way to bring Reiki into your local community.
Marketing your business can be challenging, and it requires constant attention. In today’s world, you need a presence on the Internet – a website and at least two other social media connections. Blog frequently on your own website, and be a guest writer on others. Investigate some of the Reiki organizations and place your business name on directories. Connect with other holistic therapy practitioners in your community and support each other.
Plan a few “events” every month. The type of event should match your personal talents and skills. If you are comfortable with public speaking, present a workshop in your practice space if possible, or at a local metaphysical store. If you enjoy one-to-one contact, be a vendor at a mind/ body/spirit festival. Or, offer Reiki share evenings where other practitioners can practice and the curious can receive free treatments, or give a small donation. If you love writing, write articles for local publications, e-magazines and other websites.
Community networking is another must. All private practitioners need a list of referral sources, when clients require other support. Develop your list of massage therapists, psychotherapists, acupuncturists, etc. by asking each practitioner if you can include his/her name on your list. It’s doubtful anyone will say no! If this is comfortable for you, ask if they would consider your business for client referrals, when appropriate.
While building a business may seem daunting, remember it is always possible. Tune into your own spiritual guidance to determine if this is your Reiki path. If it is, use your spiritual guidance for every step along the way. You will be successful!
Is this your life purpose? What is your commitment?
Are you willing to put yourself out there? Giving presentations and workshops; meeting potential referral sources; social media contacts. MBS festivals – can make money and give out business information. Write articles in local media.
One of the biggest problems – and benefits – is that Reiki is so accessible, anyone can learn it. I often encourage my clients to consider learning Reiki themselves, for self-treatment. In Reiki trainings, I encourage attendees to find a Reiki friend and trade sessions. In effect, I am losing Reiki clients – but that is the true message of Reiki.
Find other ways to bring in income, that is related. Combining Reiki with aromatherapy, crystal healing, etc. may appeal to a larger audience.
Deborah Lloyd is a Usui and Karuna® Reiki Master and certified holistic therapy practitioner. She also is a licensed clinical social worker, working with a hospice agency in Asheville, NC. She grew up on a farm in rural Indiana and was stricken with polio at the age of three. To relieve fatigue from post-polio syndrome, she learned Reiki. This complementary technique led her to explore other alternative modalities. Her personal journey, along with life lessons learned along the way, is detailed in her book, Believe and it is True: A Story of Healing and Life Lessons. Reach Deborah at http://www.deblloydhealing.com/, firstname.lastname@example.org and at Deb Lloyd Healing on Facebook (https://www.facebook.com/deblloydhealing)